I watched a champ exhibition at the movie theater!Professional basketball trying to expand popularity
I watched a champ exhibition at the movie theater!Professional basketball trying to expand popularity
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"Oh!" "Oh..."!" The sound of cheering and sighing is heard everywhere. This is the scene of the first round of the men's professional basketball championship game from 2024 to 2025. Is it Jamsil Student Gymnasium in Seoul? No! It is a theater in Yongsan. "Sebaragi" (LG fan nickname) and "Princess" (SK fan nickname) visited the theater, not the stadium. The Korean Basketball League (KBL) hosted a viewing party where basketball games were broadcasted in theaters for the first time since its launch. "We designed it to diversify basketball viewing culture," said Choi Ye-heon, an employee of the marketing team of the Korea Basketball Association. A viewing party refers to a group of people cheering while watching a game broadcast in one space.
It may have been an unfamiliar experience to basketball fans, but the response was enthusiastic. All the seats (164 seats) were sold out in just three minutes. The liveliness that can only be seen at the scene is less, but the fun that can only be seen at the viewing party captivated basketball fans. The atmosphere was exciting at the movie theater an hour before the main game. Retired Ha Seung-jin and basketball-loving actor Kwon Yul predicted the winner and solved quizzes with fans, preheating the game to enjoy the championship. Son Yoo-chan, a fifth grader who attended the event with his mom, said with a smile, "The stadium is a bit hotter and they give us presents. They are having a real party." He is wearing a uniform of Kim Sun-hyung from the Seoul SK Wyverns.
The taste of watching the game on the big screen was different. The faces of the players and the director filled the screen, and their joys, sorrows, and emotions were stronger to the fans. Some said that the process of SK's director Jeon Hee-chul's so-called "extreme anger" was harmonized with the atmosphere of a movie theater and felt like watching a monodrama. An unexpected harmony was also achieved. Sunflower and princesses, who could never be together at the stadium, sat together at a viewing party. "It's also good to be able to watch the game while communicating with children," said Kim Joon-tae, 36, a father who came with his 6-year-old son. Even if one is not a fan of basketball, one can enjoy watching basketball even if one is not a fan of basketball. 메이저놀이터
Compared to baseball, the Korean professional basketball team was disappointed in its breakthrough attempts to strengthen its popularity. As the team successfully hosted its first-ever viewing party, it gained strength to challenge itself in a variety of things going forward. In consultation with TVN Sports, a broadcasting company, the team is also considering holding the event in its hometown next season. Choi said, "It seems that basketball has also created a new viewing culture. We will think about it so that you can have a variety of fun in new spaces such as pubs and outdoors."